Cassandra John

Hi, I’m Cassandra!

I’m a strategist and a financier. I help for-profit companies get smarter, grow faster, and create value.

I work directly with CEOs, Leadership Teams, and engaged Boards on helping their companies tell their unique stories, often with a fancy financial model, but many times with just basics: what you selling, who are you selling it to, and why does this make your customer’s world better. While I work with many types of businesses (and I love learning about new sectors and go-to-market approaches), I do best with capital-intensive companies that are building factories and manufacturing equipment, buying and selling equipment, or offering equipment-based services with multi-year agreements. Also, I’m quite fond of infrastructure and project finance.

I like working in fast-paced, deadline-driven, high-performance environments. I thrive under pressure and truly enjoy the camaraderie of a focused team. While I don’t see myself moving back to a major city, I’m an active traveler: 40 flights a year is normal for me, and I probably feel most at home when a plane is speeding down a runway and taking me to the next grand adventure.